A Summary Of Important Digital Media Findings In 2020

A Review Of The Most Important Digital Media Findings In 2020


The coronavirus pandemic has seen a significant increase in the consumption of news in mainstream media in all countries in which we've conducted our surveys. Television news and online sources both have witnessed significant increases. People now consider television their primary source of news for news, and it's a temporary respite to a pattern of decreasing news consumption. Printing of newspapers has decreased as lockdowns impede physical distribution, possibly accelerating the shift to an all-digital future. In many countries, however, social and online media use has significantly increased. WhatsApp was the most popular of around 10 percent in certain countries. Furthermore, over 50% of those polled (51 percent) used some form of open and closed online group for sharing information, connecting to local support teams.

In April 2020, trust in the media's coverage of COVID-19 was relatively high across all countries, at a similar level to national governments and significantly higher than for specific politicians. For information on COVID-19, media trust was higher than that for social media, video platforms and messaging services. The global concern about misinformation is still high, according to the larger dataset we collected in January. Even before the coronavirus epidemic hit, more than half of our global sample said they were concerned about the truth or false on the internet with regards to news. Although domestic political leaders are the main source of misinformation most often, in some countries (including the United States), people who consider themselves right-wing blame the media more. Facebook is the main source of false information nearly everywhere. But, WhatsApp is seen as being more responsible in areas of the Global South like Brazil as well as Malaysia.

Our survey in January across the world revealed that less than four-in-10 (38 percent) of respondents said they trust most news most often. This represents a decrease of four percentage points from the previous year. The news they consume is not trusted by more than half of those surveyed (46 percent) Particularly, public broadcasters that are losing support from left - and right-leaning partisans may be under threat by the growing political polarization. Our research suggests that 60 percent still prefer news without any particular opinion, while just 28 percent of people prefer news to support or reinforce their views. Although partisan views may have been increasing in the United States since 2013, but the survey still indicates that most Americans want information that is objective.

52 percent of the population would rather that news media report on false statements that politicians make (29 percent) than ignore these claims. People are less comfortable viewing political advertisements on social media and search engines than they are with TV advertisements. The majority of people (58 percent) prefer having platforms that block inaccurate claims, even though it means they have the power to decide on the ultimate decision. The news on the internet has seen an increase in payments in a number of countries which include the United States at 20% (+4) and Norway with 42% (+8). However, there have been minor rises in the other markets. It's important to note that the majority of users do not pay for news online in every country although certain publishers have reported an increase in their payments.

The quality and uniqueness of the content is what subscribers consider the most crucial. Subscribers think they receive superior information. A large majority of subscribers are happy with the information they get for free. However, we also have a substantial amount of non-subscribers (40 percent USA and 50 percent UK) who feel the cost of paying for subscriptions is prohibitive. The countries with higher rates of payment (e.g. In countries that have higher levels of payment (e.g. Norway and the USA) there is a third to half of subscriptions are paid directly to a handful big national brands. This indicates that there is still a winner-takes–all dynamic. In both countries, a significant minority are now purchasing multiple subscriptions, usually adding a local or specialist publication. For radio din Alba Romanian radio station. Their format is composed of 60% news from all areas and 40% music. The main features that attract the audience are news programs that come from the county as well as special shows, as well as talk programs. They enjoy news, contests, and interviews, but also appreciate discussions, cultural shows, and music.

Newspapers and websites are still the most reliable source of information on the specific region or town across the world. They reach 4 out of 10 (44%) weekly. We found however that Facebook as well as other social media websites are now being used by around three-quarters (31%) of local information and news users. This puts greater pressure on companies and their business models. News access continues to increase in distribution. All over the world there is a small gap in the number of people who (28 percent) prefer to start their news journeys with apps or websites. Generation Z, a group of people aged 18-24, prefers to access news via social networks rather than apps or websites. For all age groups, the users of Instagram for news has risen by more than a quarter in the last year and is expected to take over Twitter over the next year.

Publishers have been working to establish direct connections through mobile alerts and email in order to stop the trend of moving to different platforms. A staggering 21 percent of Americans use news-related email every week. For more than half of them, it's their primary method of accessing information. Northern European countries have been much slower to embrace news channels via email with just 10% of people using news via email in Finland. While podcasts have experienced an increase in popularity in the last year, coronavirus locks could have temporarily reversed that trend. The majority of people polled across the globe believe that podcasts are more instructive and understandable than other forms of media. Additionally, Spotify has become the number one destination for podcasts across several markets, outdoing Apple's Podcast app.

Nearly seven out of ten (69 percent) think that climate change is an issue that is serious. However, in the United States and Australia, large portions of the population do not agree. They tend to be right-leaning and older. Younger people can find a lot more information about climate change through social media, or by following activists like Greta Thunberg. Amazon Echo and Google Home are two examples of smart devices that are gaining popularity. In the UK, usage for all purposes has grown from 14% to 19% to 19 percent, Germany from 7%-12% and South Korea from 9%-13%. However, news usage remains at a low level across all markets.